Logo and brand design? Definitely one of my favorite creative adventures. I love diving into a client’s world—getting to know their vibe, their values, and the emotions they want their brand to spark. Then, I bring it all together in a logo and visual identity that’s clean, professional, and so them. There’s nothing better than that moment when a client's eyes light up and says, “I can’t choose—I love them all!”

Logos & Branding

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Corporate rebrands? Yes, please! This project was a refresh for Egret Consulting, a recruiting firm in the lighting industry. They wanted a modern update while keeping their original color palette and signature egret front and center. The twist? I needed to reflect multiple verticals they serve—all while balancing input from several stakeholders (hello, design diplomacy!). The logo went through multiple rounds of refinement to land on a single design that everyone truly loved, making the final reveal that much more rewarding.

One of the key challenges was creating flexible, templatized marketing materials that could be easily personalized for each recruiter with custom photos and graphics. To tie it all together, I also developed a comprehensive brand guide, making it easy for other vendors to stay on-brand across every touchpoint. The end result? A cohesive, fresh brand look that the client loved — and that now shines through everything from print materials to their newly updated website.

Corporate Rebranding

Graphic design layouts are the meat and potatoes of what I do—and I love every bite. From business cards and brochures to newsletters, marketing pieces, and social media content, I’ve done it all. I’m equally at home designing for print or web, and I know my way around prepress, spot colors, CMYK, and digital printing like the back of my hand. I love finding fresh ways to elevate every project and push past the expected.

Layout & Design

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Informational Lead Magnet

Say hello to this tasty little lead magnet I whipped up for Foodist—a SaaS tool for the food & beverage distribution world. The mission? Serve up some helpful info that tackles a common industry headache, while growing the sales lead list (yes, it’s as strategic as it is good-looking). Visitors just drop their name and email to get the guide—easy, breezy, and full of value. Click through to see how smart design can make even data feel delicious!

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Software Consultation Document

This sleek PDF was the grand finale of a custom software consultation—think of it as the mic-drop moment. After a few deep-dive chats with the client’s team, I created polished mockups, crunched some cost-saving numbers, and calculated the ROI. Then I wrapped it all up in a beautifully branded document designed to wow stakeholders and help seal the deal on a full-blown software project. Click through the sample pages and take a peek at how strategy meets style!

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Product & Services Guide

Out with the old and in with the wow! This branding refresh was all about giving my client’s sales and marketing materials the glow-up they deserved. I put their stunning project photos front and center, added a warm personal touch with the owner’s photo, personal mission, favorite quote to build trust. The design features clean lines and organic curves inspired by the client’s actual work — hello, visual harmony! I also wove in educational content to position them as the go-to expert, with a writing tone that’s informative, down-to-earth, and easy to digest. Go ahead — click through and see how strategy and style can elevate a brand!

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Marketing Cost Calculator

This interactive lead magnet was built to make Foodist’s prospects stop and say, “Wait… we’re losing how much money?!” It’s a clever little calculator that lets users plug in their own numbers to reveal the hidden costs of inefficiencies in their business—then shows how those losses stack up over time. The result? A self-guided “aha!” moment that creates urgency and nudges them closer to booking a demo. It’s content marketing with a purpose—and a bit of a wake-up call. Check out the images or click here to download the PDF and try it for yourself!

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Marketing Scorecard

This one’s all about building a little positive FOMO. I created this checklist-style lead magnet for Foodist to help prospects spot the operational headaches lurking in their business. As they tick through their pain points, the doc tallies the results and delivers a scorecard—complete with improvement goals they could hit by using the software. Add in some solid social proof from happy clients, and boom. It’s designed to spark self-awareness, build urgency, and get them thinking, “Maybe it’s time for that demo…” Check out the images or click here to download the PDF and try it out!

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